Five years ago, the ASPCA and Lil BUB announced a partnership to help special needs pets nationwide: Lil BUB's BIG Fund for the ASPCA. Now, Lil BUB is partnering with us to donate 50% of the sale of every Lil BUB PopSockets PopGrip through the Lil BUB's BIG fund for the ASPCA.

The American Society for the Prevention of Cruelty to Animals® (ASPCA®) was the first humane society to be established in North America and is, today, one of the largest in the world. The ASPCA’s mission, as stated by founder Henry Bergh in 1866, is “to provide effective means for the prevention of cruelty to animals throughout the United States."